WASHINGTON (Sinclair Broadcast Group) -- Twitter is rolling out a new feature that allows users to tweet with 280 characters. Previously, the social media network let users tweet with only 140 characters.
The change applies to all Twitter users in all languages except Chinese, Japanese and Korean, according to Mashable.
Twitter hopes that by increasing the number of characters a user is allowed to use, they'll be able to draw more people to their service.
"Historically, 9% of Tweets in English hit the character limit. This reflects the challenge of fitting a thought into a Tweet, often resulting in lots of time spent editing and even at times abandoning Tweets before sending," the company said in a blog post.
"With the expanded character count, this problem was massively reduced – that number dropped to only 1% of Tweets running up against the limit."
During a series of tests done by the company, they've found that despite the expansion of 280 characters - users cling to their service because of the brevity of the messages they're sending.
"We saw when people needed to use more than 140 characters, they Tweeted more easily and more often. But importantly, people Tweeted below 140 most of the time and the brevity of Twitter remained."